Effective customer outreach is challenging, and building an ML system to solve this isn’t exactly easy either.
ML-powered recommendations can be useful to your business in many ways. It can come in the form of a personalized homepage showing the user highly relevant content, or showing them a curated list of products they are most likely to be interested in.
One of the most important questions growth and GTM teams ask their data teams is - who are my most profitable customers and how can I get them to increase their spend?
Churn and retention models are useful to identify who is likely to stop using your product or service within a specified timeframe, say within the next week or month.
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