Kumo AI Wins 2024 A.I. Award for Most Innovative AI Technology
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SOLUTIONS
Customer Acquisition
With the same data integration and just a few predictive queries, turbocharge your efforts to acquire new customers while dramatically cutting acquisition costs.
Without any ML expertise required
- Accurately predict on cold start leads with minimal history and flexibly across time horizons (from days to quarters)
- Explain which specific sales/marketing activities drove a conversion or a predicted future spending level
- Uncover population-wide drivers for why future revenue/buyer purchasing patterns will differ from the past, leverage them to change future outcomes
- Easily add 3rd party holidays, events, macroeconomic/demographic data to enrich your predictive accuracy
- Identify the top drivers aiding or hindering your ability to acquire new customers, both at the global and individual account level
Downstream workflows turbocharged
- Crafting ad campaigns/setting ad budgets intelligently
- Optimal targeting of organic outreach (emails, sales calls, etc.)
- Multi-touch attribution measurement
- Financial planning and analysis
- …and more!
Representative workflow
Kumo makes it easy to define the ML task using a simple, declarative language, and then uses AutoML to execute a highly optimized and fully tuned model. Build the query and predict the future!
Structure your problem using a simple query to understand the lifetime value of users in terms of future purchases:
Predict 30-day lifetime value across each user:
PREDICT SUM(Sales.Price, 0, 30)
FOR EACH Users.ID
Predict 30-day lifetime value across only the 3-month active users:
PREDICT SUM(Sales.Price, 0, 30)
FOR EACH Users.ID WHERE
COUNT(Sessions, -90, 0) > 0
Predict 30-day LTV across 3-month active users, assuming they get a coupon this week:
PREDICT SUM(Sales.Price, 0, 30)
FOR EACH Users.ID WHERE
COUNT(Sessions, -90, 0) > 0
ASSUMING COUNT(Coupons, 0, 7) > 0