Path 1 — Collaborative filtering: It only sees the user-item interaction matrix, missing rich entity relationships like product categories, seller reputation, geographic context, and temporal patterns. Cold start remains unsolved, and accuracy plateaus because the model is structurally blind to relational signals.
Path 2 — LLM-based recommendations: They generate plausible-sounding recommendations but lack grounding in your actual catalog data. They hallucinate products, ignore inventory constraints, and have no concept of the relational structure that connects users, items, and context.
KumoRFM natively understands multi-hop relational patterns across your entire database. It learns that a user who bought running shoes from a premium brand in winter, in a cold-weather city, with high review engagement, is likely to respond to specific recommendations — without a single hand-crafted feature.