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For Heads of Personalization

Hyper-personalization powered by every relationship in your data.

Segment-based personalization flattens customers into averages, losing individual relational context. KumoRFM predicts at the individual level by learning from each customer's full relationship graph. It's also pre-trained on thousands of datasets, capturing billions of patterns that give it accuracy no in-house model can match. And your team tests new personalization hypotheses in minutes, not the months-long cycle you're stuck in today.

Book a demo and get a free trial of the full platform: research agent, fine-tune capabilities, and forward-deployed engineer support.

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Why Personalization Leaders choose Kumo

Individual-level predictions, not segment averages

Here's how Kumo transforms personalization from segment-based rules to true individual understanding.

1:1

True individual personalization

Move beyond segment-based rules. KumoRFM predicts at the individual level by understanding each customer's full relational context — purchases, interactions, preferences, and connections.

$100M+

Revenue from personalized experiences

DoorDash uses Kumo for restaurant recommendations, notification personalization, and send-time optimization — all from one model that understands user-restaurant relationships.

Minutes

To test a new personalization hypothesis

Define a new prediction in Kumo's query language and test it on your actual data in minutes. No 3-month A/B test planning cycle needed to validate an idea.

Loved by data scientists, ML engineers & CXOs at

Catalina Logo

In production today

Personalization results that convert

17x

Enterprise Customer

Went from 3 models in production to over 50 in a single quarter with the same team. Feature engineering eliminated, pipeline complexity reduced by 95%.

+7%
5.4x

Databricks

Lead-scoring models delivering dramatic improvement in conversion rates. Deployed in days instead of months, with zero feature engineering.

$100M+

DoorDash

Restaurant recommendations driving hundreds of millions in GMV. Expanded to notification reranking and send-time optimization using the same foundation.

The challenge you know too well

Segments are averages. Your customers are individuals.

Path 1 — Rule-based segmentation: Segments flatten individual nuance into broad cohorts. A “high-value female 25–34” segment treats millions of unique people identically, leading to generic experiences that underperform and erode engagement over time.

Path 2 — LLMs for personalization: Large language models can generate personalized content, but they can't predict individual behavior on your relational data. They have no understanding of purchase graphs, interaction histories, or the relationships between customers, products, and channels.

KumoRFM predicts individual actions by understanding relational patterns across your entire data warehouse — what each customer will buy, click, churn from, or engage with next. True 1:1 personalization, not smarter segments.

UsersOrdersEventsProductsKumoChurn scores0.93Lead rankingTop 5%LTV prediction$12,400

95%

Less data preparation

Feature engineering eliminated

10–50%

Accuracy improvement

Over traditional ML (RelBench)

20x

Faster time-to-value

From months per model to hours

55+

Use cases

Validated in production

Superhuman Prediction Accuracy

KumoRFM isn't limited to your data alone. Pre-trained on billions of relational patterns across diverse datasets and fine-tuned to your schema, it sees what no in-house model can. As per the SAP SALT benchmark.

LLM

GPT4 + AutoML

63%

PhD Data Scientist

Feature eng. + XGBoost

75%

KumoRFM

Relational Foundation Model

91%

17x

increase in models shipped per quarter

Beating internal XGBoost model on key metrics with far less data and features. We went from three models in production to over fifty in a single quarter, with the same team.

Matt Loskamp

GTM Data Science Leader, Enterprise Customer

Trusted by leading enterprises

From startups to enterprises, leading organizations rely on Kumo to deliver predictive insights at scale.

Peer-reviewed

Research behind personalization at scale

Kumo is built on 40+ peer-reviewed papers at NeurIPS, ICML, and KDD. The methodology is public and reproducible.

RFMZero-shotFine-tunedTransfer
ICML 2024

KumoRFM: A Relational Foundation Model for Predictive Analytics

K. Huang, M. Fey, J. Leskovec et al.

A foundation model for relational data - pre-trained across schemas, it delivers accurate predictions out of the box and improves with fine-tuning on your specific data.

Read paper
ABC
NeurIPS 2024

Relational Deep Learning: Graph Representation Learning on Relational Databases

M. Fey, W. Hu, K. Huang, J. Leskovec et al.

Introduces learning predictive models directly on relational databases, eliminating the feature engineering pipeline that has historically bottlenecked enterprise ML.

Read paper
T1T2T3T4T5+20+20+23+22+35BaselineKumo30 tasks
NeurIPS 2024 · Datasets Track

RelBench: A Benchmark for Deep Learning on Relational Databases

J. Robinson, R. Miao, K. Huang et al.

An open benchmark for evaluating relational prediction methods across 11 databases and 30 tasks. Kumo consistently outperforms traditional ML baselines.

Read paper