Path 1 — Lookalike audiences: They use flat feature vectors, collapsing the rich graph of user-product-content relationships into demographic buckets. You lose the signal that actually predicts intent — what users browse, who they interact with, and how those patterns evolve over time.
Path 2 — LLMs for ad scoring: They tokenize your relational data as text. At real-time ad scoring scale — millions of bid decisions per second — LLMs are too expensive and too slow. They also have no concept of the relational structure that encodes your most valuable signals.
KumoRFM delivers production-grade predictions that understand relational patterns — user-product affinities, content engagement graphs, purchase sequences — and scores them in real-time via API. Better targeting, smarter bids, higher ROAS.