Feature engineering destroys signal. Even with a great data science team, flattening relational tables into feature vectors discards the nuanced relationships that actually predict player behavior. Your gaming data is inherently relational — players connect to sessions, sessions to items, items to social graphs, social graphs to matches, matches to transactions, transactions to events. That structure is the signal. This is a structural limitation of the approach, not a reflection of team quality.
You only have your data. KumoRFM is pre-trained on thousands of relational schemas. It already knows what churn, engagement, and conversion patterns look like across hundreds of different data structures. Your team — no matter how talented — can't replicate the pattern recognition that comes from learning across that many schemas.
Your existing team will love it. KumoRFM 10x's your data science team. Feature engineering disappears entirely. Studios go from 3-5 models per year to 50+ per quarter. The interesting work — defining business problems, interpreting results, driving strategy — remains.
One platform powers churn prediction, purchase propensity, matchmaking, content recommendations, and every other gaming prediction — from the same connected data.