campaign_id
: unique campaign identifierstart_date
: start time of campaignuser_id
: unique user identifieracquired_through_campaign
: boolean that represents how this user was acquiredcampaign_id
: which campaign was this user associated withsession_id
: unique session identifieruser_id
: the user this session belonged toclaim_reconciled
: the user made a purchaseuser_id
: unique user identifierorder_id
: unique order identifieruser_id
: the user that made the orderproduct_id
: the product that was purchasedtime_created
: when the order was placedpromoted_flag
: whether or not the product was promoted by the campaignproduct_id
: unique product identifierlabel_id
: unique label identifieruser_id
: the user this label is associated withtime
: when the label appliestarget
(1/0): binary outcome for prediction (e.g., purchase or not)